NYC HHC Patient Safety Campaign

HHC is committed to becoming one of the safest healthcare systems in the nation. It was our challenge to create a campaign that targeted all of HHC’s medical staff, physicians and to their patients and families. Our services included campaign strategy and planning, branding, and developing the design and marketing content.

The items included: advertising panels, posters, banners (installed at every HHC hospital), a binder with die-cut tabbed dividers, an origami-folded brochure, 3 one-fold brochures, two-sided sheets (translated into 12 languages), bookmarks, pins, pens, hand sanitizer, patient meds card and notepad.

These kits were distributed to the hospital medical staff who were required to use them as check lists for all procedures to ensure patient safety. We won a Gold Aster Award for Total Advertising Campaign.